Oakville Ontario--May 4 2010--Due to positive consumer feedback from their Recycle Your Ride program has Ford has collaborated with Summerhill Impact to expand the program.

Now approximately 60 per cent of the vehicles currently on Canadian roads qualify for retirement within the Ford program.

Ford Motor Company of Canada Limited has announced that starting May 1 consumers turning in 2003 model year (or older) vehicles for retirement will get up to $3000 toward the purchase of a new 2010 Ford or Lincoln vehicle.

"Through our exclusive agreement with Summerhill Impact Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles" said David Mondragon president and CEO of Ford Canada.

"The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle which offers the latest in safety features fuel economy and smart technologies."

According to the Automotive Recyclers of Canada (ARC) more than 80 per cent of the entire vehicle by weight is reused re-manufactured or recycled.

“There are substantiated environmental benefits of retiring older vehicles” says Ersilia Serafini COO of Summerhill Impact. “For example a 1995 model year or older vehicle produces 19 times more smog-forming pollutants (Volatile Organic Compounds and Nitrogen Oxide) than a 2004 or newer model.”

If 10000 vehicles (2003 model year or older) were replaced with 10000 new models featuring today's advanced technologies Ford of Canada could help eliminate approximately 83 tons of smog forming emissions per year.

To date Ford has retired more than 6000 high-polluting vehicles through the Ford Recycle Your Ride program.

Anyone who buys a new 2010 Ford or Lincoln vehicle and who qualifies for the Ford Exclusive Recycle Your Ride program will receive $1000 toward the purchase of a new 2010 Ford car or compact truck $2000 toward the purchase of a new 2010 Ford full-size sedan crossover or sport utility vehicle and $3000 toward the purchase of a new 2010 Ford full-size truck or Lincoln vehicle.

Here is all consumers have to do:

• If you own a 2003 (or older) running vehicle that has been properly registered and insured for the last six months visit your closest Ford dealer to confirm your eligibility under Ford's Exclusive Recycle Your Ride program for up to $3000 in incentives
• Purchase or lease your new 2010 Ford or Lincoln vehicle
• Retire your vehicle and receive the incentive over and above current incentives

For details visit ford.ca.